Episode 1

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Published on:

5th Nov 2024

Financial Jargon and How to Explore It Like a City

In this episode of the Numbers Knowhow podcast, "Financial Jargon and How to Explore It Like a City", we're going on a quick trip away to demystifying those intimidating financial terms that often leave business owners feeling lost and out of control.

Hi, I'm Mahmood Reza.

Imagine stepping off a plane in a foreign country without knowing the language – that’s what it’s like diving into financial statements if you’re not familiar with the terminology.

But fear not, just as you’d pick up a few key phrases to survive in a new place, we’ll equip you with the essential financial jargon to help you steer your business with confidence.

You’re going to learn the meaning and importance of fundamental financial terms like revenue, profit, liquidity, assets, liabilities, and ROI (Return on Investment).

These aren’t just abstract concepts but crucial elements that determine how well your business performs.

I'll be breaking these down with some relatable analogies, making it easier for you to grasp and remember.

Once you’ve listened to this episode, you’ll be better equipped to understand your business’s financial health, make informed decisions, and feel more in control of your financial affairs.

You’ll have a grasp of key financial terms that will empower you to have more meaningful conversations with investors, lenders, or even your accountant.

No longer will terms like ROI or liquidity leave you scratching your head – instead, you’ll know exactly what they mean and why they matter.

So, take the time to give this episode a listen and invest in your understanding of financial jargon – it’s a journey worth taking for the future of your business.

If you've not yet joined the community, it's time to elevate your financial prowess and Plan It, Do It, PROFIT!

Timestamped summary

[00:00:00] - How understanding financial jargon's like exploring a foreign country without knowing the language.

[00:01:00] - The frustration of encountering terms like equity, ROI, and liquidity for the first time!

[00:01:41] - The feeling of vulnerability and uncertainty when trying to understand financial statements or negotiate with professionals.

[00:02:23] - How sometimes, not knowing the language can lead to creative solutions and innovation.

[00:02:57] - The importance of understanding basic financial terms.

[00:03:35] - Breaking down key financial terms: revenue, profit, liquidity, assets, liabilities, and ROI, using easy-to-understand analogies.

[00:05:49] - The importance of engaging with financial jargon and the empowerment that comes with understanding the basics, making your business journey smoother.

Transcript
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Navigating financial jargon is like traveling to an

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overseas country without knowing the language or understanding

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it.

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Welcome to today's episode where we're going to go on a journey

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together. Now imagine stepping off a plane in a foreign country, but as

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a catch, you don't speak the language.

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And that's what navigating financial jargon in business can feel

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like. And today we're going to explore the joys and the

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downsides of not understanding the language of finance and

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how you can become fluent. To make your business journey

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smoother, picture this.

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You've landed in this vibrant city, the streets are alive with

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energy, people are chatting, and everything feels new and

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exhilarating. But as you try and order a coffee, you

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realize you have no idea what the menu says. You're pointing

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at pictures, hoping for the best. But that's what it's like when you

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encounter financial jargon for the first time. Terms like

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equity, RoI and liquidity can feel like they're

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being written in a completely different Alphabet. You might be

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guessing, hoping you're making the right choices, but there's always that

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element of uncertainty. The thrill of being in a new place can

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quickly turn into frustration. Imagine trying to ask for

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directions, but not knowing the words for left or right. In

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business, it's similar when you're trying to understand your financial statements

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or negotiate with lenders, negotiate with investors. You know what

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you want to say, but you're not quite sure how to say it. Or at

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worst, you're not sure how to understand what's being said to

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you. And this can leave you feeling out of control, even vulnerable,

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and feeling a little bit unknowledgeable. But let's not get too discouraged

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just yet. Not knowing the language has

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its moments of unexpected joy. Imagine stumbling

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across a hidden cafe that locals love, and all because

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you got lost. And sometimes in business, not understanding financial

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jargon can lead to creative problem solving. When you're forced to

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think outside the box, you might discover there are new ways to manage

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your business or come up with ideas that a financial expert might

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overlook. Ignorance, in this case, can sometimes lead to

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innovation. However, just like in travel, theres a limit

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to how much you can wing it. If youre running a business, you dont want

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to be constantly guessing what the financial terms mean. Its like trying to

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navigate a foreign country with a map you cant read. Eventually, you might

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end up somewhere you didnt intend to go. Understanding the basics of

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financial jargon is like learning key phrases in a

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new language.

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You dont need to be fluent but knowing the essentials, knowing the basics can

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help you get by. Avoid misunderstandings. Make smarter

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decisions. Let's break down some of those key phrases.

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Imagine you're in a foreign country and you've learned how to say, where is

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the bathroom? How much does this cost? These are survival

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phrases that make your trip much smoother. And in business, your

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survival phrases may include understanding what revenue means. It's

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the total amount of money, by the way, what your business brings in. It's what

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you generate from selling goods and services. Think of it as the money

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you earn from selling souvenirs during your trip.

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Next, we have profit. Profit is what's left over

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after you offset all your expenses against your

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revenue. Just like your hotels, your meals, and the last minute shopping

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spree is what you actually get to take home after the trip.

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It's the reason you're in business in the first place. You want a

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business, not a hobby. Another crucial term

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is liquidity. Now think of liquidity as the cash in your

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pocket when you're traveling. It's the money you can easily access

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to pay for a taxi, grab a quick

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snack. And in business, liquidity refers to how quickly you can

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turn your assets into cash. The more liquid your business, the

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easier it's going to be to handle unexpected expenses, like

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that sudden urge to buy an overpriced souvenir, because you just can't

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resist it. Let's not forget about assets and liabilities.

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Assets are like the valuables you bring back from your trip,

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artwork, clothing, memories, even something quite

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gaudy. They hold value to you and can be enjoyed

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or even sold later. And in business, assets are things your

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company owns that has a monetary value, just

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like equipment or inventory. Liabilities, on the other hand, are like

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the credit card bill waiting for you when you get home.

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They're the debts or obligation your business owes. And just as

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you wouldn't want to max out your credit card without a plan to pay it

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off, you don't want to let those liabilities pile up in your business

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without a strategy to manage them. The final phrase on

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this list is ROI, or return on

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investment. Think of ROI like the value you get from your

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trip. You spent money on flights, hotels and meals, but what

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did you gain? Maybe it's those unforgettable experiences, the

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knowledge of a new culture, the connections you made, the people you

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meet. And in business, ROI measures the

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benefit you receive from an investment compared to what you

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spend. You invest money in assets. You invest money in the

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business. What do you get back? A high ROI

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means your investment was worth it. Just like a trip leaves you with

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lifelong memories. So

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what's the takeaway from our journey today? Navigating financial

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jargon in business can feel like traveling to a foreign country

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where you don't speak the language. It can be confusing,

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frustrating, and athlete times. A little bit scary.

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But just as we travel, the more you learn and the more familiar

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you become with the language, the more confidence grows and

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more empowered you will feel. You don't need to be a financial expert, but

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knowing the basics can make all the difference in your business journey.

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Folks, thanks for joining me on this trip today. Remember, learning the language of

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finance isn't just about becoming fluent overnight, it's about

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picking up the phrases you need to get by. Enjoy the journey and

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make the most of your business adventure. Until next time, save

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travels on your financial journey and keep exploring.

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About the Podcast

Numbers Knowhow: Business Improvement and Performance
Understanding your business finances
Why Numbers Knowhow? Well, I've been asking myself for years why so many business owners, artists, and creatives feel overwhelmed by numbers.
I’ve always had a knack for breaking down complex financial concepts into something that’s easy to digest.
My name is Mahmood Reza, and welcome to Numbers Knowhow, the podcast that’s designed to strip away the financial jargon and give you straightforward, practical advice to help you master your business finances. Our mantra here is three simple words which I'll reveal throughout the podcast.

In this teaser episode, "What is Numbers Knowhow?" I kick things off by addressing the common fears and anxieties many people feel when they think about their business finances. You’ll discover that you’re not alone if profits, cash flows, and budgets make you feel uneasy. We believe that with the right guidance and tools, anyone can get control of their business finances. Whether you’ve just started your business or you’ve been running it for years, there’s always something new to learn.
Today, I’ll introduce you to our core philosophy — and explain how these three steps can make a transformative difference in your financial management.

By listening to this podcast, you're not just signing up to gain some financial knowledge; you’re empowering yourself to take actionable steps towards a wealthier future.
You’ll learn how to plan effectively by using simple tools like a cash flow planning platform. You’ll understand why it's crucial to execute these plans efficiently.
You’ll see how focusing on these early steps leads directly to profitability.
Not only will you be better equipped to handle the numbers side of your business, but you'll also reduce the stress and anxiety that often comes with financial uncertainty.
You’ll start to feel a new sense of confidence as you make better, more informed business decisions.

About your host

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Mahmood Reza

Hi, my name is Mahmood, accountant, educator and author of the book, I Hate Numbers !!
I actually love numbers and what they can do for my business – and every business - but I come across so many people who have a real fear of numbers/maths/accounts (and accountants), and therefore, their business struggles to survive, never mind thrive. If only they knew how to get a fondness and some kind of control of those numbers!
Why am I so passionate about all of this stuff I’m putting out into the public domain? It’s my belief that once you understand what your numbers are, where they come from, and what they mean, you can use them to make better decisions and ultimately make (or keep) more money. What every business owner wants, right?
The one thing I’ll always guarantee you, is that whether you’re the CEO of a global corporation, or a market stall trader in your local town, your numbers matter – and you simply can’t get away from them. This book is your chance to get them all in one place, face your fears, and start making those numbers work for you.